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Provo, UT · Marketing

Marketing at Brigham Young University

Brigham Young University graduates about 94 marketing majors a year, 1% of its graduating class. That puts it 8th of 565 schools we score for marketing, a standout program at 94 out of 100. Graduates in the major earn a median $113,000 four years out, 1.59× what the same major pays nationally. Research spending in the field runs about $16 million a year, a rough guide to how many labs and projects undergraduates can join.

Graduates a year941% of the class
Median pay 4 years out$113,0001.59× the same major nationally
Research in the field$16Ma year, NSF
Admit rate68%whole school
SAT middle 50%1280–1468whole school

Where marketing happens

Buildings on campus that fit the field: Chemicals Management Building, Risk Management Building.

Named buildings on the campus map: Dorm 84 · Academic 64 · Athletics 5 · Student housing 5 · Arts 3 · Offices 1.

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Nearby in the marketing ranking

  1. Florida State University 96
  2. University of Florida 96
  3. Syracuse University 95
  4. University of Pennsylvania 95
  5. Georgetown University 94
  6. University of Illinois Urbana-Champaign 93
  7. The University of Texas–Austin 93
  8. The Ohio State University 92

Other strong majors at Brigham Young University

How the score works

The score is out of 100 and compares Brigham Young University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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