Marketing at UT Austin
UT Austin graduates about 160 marketing majors a year, 2% of its graduating class. That puts it 11th of 565 schools we score for marketing, a standout program at 93 out of 100. Graduates in the major earn a median $92,000 four years out, 1.30× what the same major pays nationally. Research spending in the field runs about $6 million a year, a rough guide to how many labs and projects undergraduates can join.
Around UT Austin
Where marketing happens
Buildings on campus that fit the field: Graduate School of Business Building, McCombs School of Business.
Named buildings on the campus map: Academic 142 · Dorm 16 · Athletics 11 · Arts 7 · Chapel 3 · Library 3.
Nearby in the marketing ranking
Other strong majors at UT Austin
- Computer science 96 · #16
- Chemical engineering 96 · #2
- Accounting 96 · #6
- Engineering (all) 95 · #12
- Finance 95 · #7
- Math & statistics 94 · #19
How the score works
The score is out of 100 and compares UT Austin with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.