Marketing at Penn
Penn graduates about 58 marketing majors a year, 2% of its graduating class. That puts it 7th of 565 schools we score for marketing, a standout program at 95 out of 100. Graduates in the major earn a median $112,000 four years out, 1.59× what the same major pays nationally. Research spending in the field runs about $96 million a year, a rough guide to how many labs and projects undergraduates can join.
Around Penn
Where marketing happens
Buildings on campus that fit the field: Pearlstein Business Learning Center.
Named buildings on the campus map: Dorm 109 · Academic 88 · Dining 16 · Arts 13 · Athletics 10 · Student housing 7.
Nearby in the marketing ranking
Other strong majors at Penn
- Finance 100 · #1
- History 99 · #2
- Physics & astronomy 99 · #5
- Philosophy & religion 98 · #1
- Languages 98 · #2
- Neuroscience 97 · #1
How the score works
The score is out of 100 and compares Penn with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.