Marketing at Illinois
Illinois graduates about 150 marketing majors a year, 2% of its graduating class. That puts it 10th of 565 schools we score for marketing, a standout program at 93 out of 100. Graduates in the major earn a median $91,000 four years out, 1.28× what the same major pays nationally. Research spending in the field runs about $5 million a year, a rough guide to how many labs and projects undergraduates can join.
Around Illinois
Where marketing happens
Buildings on campus that fit the field: Business Instructional Facility.
Named buildings on the campus map: Academic 144 · Student housing 84 · Dorm 45 · Athletics 22 · Arts 9 · Dining 6.
Nearby in the marketing ranking
Other strong majors at Illinois
- Computer engineering 100 · #1
- Accounting 100 · #1
- Computer science 98 · #9
- Theater & drama 97 · #3
- Art & design 97 · #4
- Engineering (all) 96 · #10
How the score works
The score is out of 100 and compares Illinois with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.