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Bowling Green, KY · Marketing

Marketing at Western Kentucky

Western Kentucky graduates about 111 marketing majors a year, 4% of its graduating class. That puts it 334th of 565 schools we score for marketing, a solid program at 49 out of 100. Graduates in the major earn a median $60,000 four years out, below the national figure for the same major (0.85×).

49/100Solid#334 of 565 for marketing →
Graduates a year1114% of the class
Median pay 4 years out$60,0000.85× the same major nationally
Research in the field$149Ka year, NSF
Admit rate97%whole school
SAT middle 50%930–1130whole school

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Nearby in the marketing ranking

  1. Daemen University 50
  2. North Carolina Agricultural and Technical State University 49
  3. Indiana University of Pennsylvania 49
  4. Juniata College 49
  5. University of Central Oklahoma 49
  6. University of Wisconsin–Platteville 49
  7. University of Wisconsin–Green Bay 49
  8. Tarleton State University 49

Other strong majors at Western Kentucky

How the score works

The score is out of 100 and compares Western Kentucky with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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