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Tyler, TX · Marketing

Marketing at UT Tyler

UT Tyler graduates about 44 marketing majors a year, 2% of its graduating class. That puts it 342nd of 565 schools we score for marketing, a solid program at 48 out of 100. Graduates in the major earn a median $58,000 four years out, below the national figure for the same major (0.82×).

Graduates a year442% of the class
Median pay 4 years out$58,0000.82× the same major nationally
Admit rate92%whole school
SAT middle 50%1010–1200whole school

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Nearby in the marketing ranking

  1. Tarleton State University 49
  2. Saint Xavier University 49
  3. Baldwin Wallace University 48
  4. Albion College 48
  5. College of Idaho 48
  6. Arkansas State University 48
  7. Molloy University 48
  8. Vanguard University of Southern California 48

Other strong majors at UT Tyler

How the score works

The score is out of 100 and compares UT Tyler with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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