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Lawrenceville, NJ · Marketing

Marketing at Rider

Rider graduates about 38 marketing majors a year, 5% of its graduating class. That puts it 254th of 565 schools we score for marketing, a solid program at 57 out of 100. Graduates in the major earn a median $67,000 four years out, below the national figure for the same major (0.95×).

57/100Solid#254 of 565 for marketing →
Graduates a year385% of the class
Median pay 4 years out$67,0000.95× the same major nationally
Admit rate84%whole school
SAT middle 50%1100–1300whole school

Around Rider

View northwest up the Little Shabakunk Creek above Centennial Lake on the campus
2025-04-20 16 32 09 View northwest up the Little Shabakunk Creek above CentenniaPhoto: Famartin · CC BY-SA 4.0 · source
Gill Memorial Chapel at Rider University
Gill Memorial ChapelPhoto: David Keddie · CC BY-SA 4.0 · source
University House at Rider University
University House at Rider UniversityPhoto: David Keddie · CC BY-SA 4.0 · source
Centennial Lake at Rider University
Centennial Lake at Rider UniversityPhoto: David Keddie · CC BY-SA 4.0 · source

Where marketing happens

Named buildings on the campus map: Dorm 11 · Fraternity or sorority house 5 · Academic 2 · Library 2 · Athletics 2 · Chapel 1.

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Nearby in the marketing ranking

  1. La Salle University 58
  2. SUNY Plattsburgh 57
  3. Le Moyne College 57
  4. Winona State University 57
  5. University of Southern Mississippi 57
  6. North Central College 57
  7. Hillsdale College 57
  8. Manhattanville University 57

Other strong majors at Rider

How the score works

The score is out of 100 and compares Rider with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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