Marketing at NIU
NIU graduates about 122 marketing majors a year, 5% of its graduating class. That puts it 69th of 565 schools we score for marketing, a standout program at 80 out of 100. Graduates in the major earn a median $76,000 four years out, 1.08× what the same major pays nationally.
Around NIU
Where marketing happens
Named buildings on the campus map: Academic 72 · Dorm 15 · Athletics 6 · Student housing 6 · Chapel 2 · Arts 1.
Nearby in the marketing ranking
Other strong majors at NIU
- Sociology & anthropology 84 · #91
- Business & finance 80 · #106
- Accounting 80 · #91
- Nursing 77 · #65
- Education 77 · #94
- Chemistry & biochem 74 · #174
How the score works
The score is out of 100 and compares NIU with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.