Get my odds
Lubbock, TX · Marketing

Marketing at Texas Tech University

Texas Tech University graduates about 361 marketing majors a year, 5% of its graduating class. That puts it 65th of 565 schools we score for marketing, a standout program at 81 out of 100. Graduates in the major earn a median $73,000 four years out, about the national figure for the same major. Research spending in the field runs about $17 million a year, a rough guide to how many labs and projects undergraduates can join.

81/100Standout#65 of 565 for marketing →
Graduates a year3615% of the class
Median pay 4 years out$73,0001.03× the same major nationally
Research in the field$17Ma year, NSF
Admit rate73%whole school
SAT middle 50%1110–1260whole school

Around Texas Tech University

Ventral view of a dead adult Helochares maculicollis collected at Tyson Research
Helochares maculicollis 2Photo: Fredlyfish4 · CC BY-SA 3.0 · source
A view of Texas Tech University and downtown Lubbock, Texas viewed from the TTU
Lubbock from westPhoto: Fredlyfish4 · CC BY-SA 3.0 · source
Winter in Lubbock, Texas. The view is looking east towards downtown Lubbock from
Lubbock in winterPhoto: Fredlyfish4 · CC BY-SA 3.0 · source
The Student Media Building at Texas Tech University in Lubbock, Texas, United St
StudentMedia KTXTPhoto: Voltin · CC BY-SA 3.0 · source

Where marketing happens

Buildings on campus that fit the field: Rawls College of Business, Goddard Range and Wildlife Management Building, Landscape Architecture and Range Wildlife and Fisheries Management.

Named buildings on the campus map: Academic 53 · Dorm 13 · Athletics 7 · Arts 5 · Library 2 · Chapel 1.

Open the full-screen campus map →

Nearby in the marketing ranking

  1. Loyola University Chicago 82
  2. University of Cincinnati 82
  3. Marquette University 82
  4. Ohio University 81
  5. Rutgers University–Newark 81
  6. Saint Joseph's University 81
  7. University of Nebraska – Lincoln 81
  8. Northern Illinois University 80

Other strong majors at Texas Tech University

How the score works

The score is out of 100 and compares Texas Tech University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

See your odds at Texas Tech University Everything about Texas Tech University