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Madison, WI · Marketing

Marketing at Wisconsin

Wisconsin graduates about 250 marketing majors a year, 3% of its graduating class. That puts it 1st of 565 schools we score for marketing, a standout program at 100 out of 100. Graduates in the major earn a median $96,000 four years out, 1.36× what the same major pays nationally. Research spending in the field runs about $16 million a year, a rough guide to how many labs and projects undergraduates can join.

100/100Standout#1 of 565 for marketing →
Graduates a year2503% of the class
Median pay 4 years out$96,0001.36× the same major nationally
Research in the field$16Ma year, NSF
Admit rate45%whole school
SAT middle 50%1400–1490whole school

Around Wisconsin

By Babcock Hall at Linden Drive / Babcock Drive on the University of Wisconsin–M
Plaque about the first reliable test of milk quality (53939412283)Photo: Chris Rycroft from Madison, Wisconsin, United States · CC BY 2.0 · source
Babcock Hall
Babcock Hall - panoramioPhoto: Corey Coyle · CC BY 3.0 · source
Hiram Smith Hall and Annex
Hiram Smith Hall and Annex - panoramioPhoto: Corey Coyle · CC BY 3.0 · source
Agricultural Heating station
Agricultural Heating station - panoramioPhoto: Corey Coyle · CC BY 3.0 · source

Where marketing happens

Named buildings on the campus map: Academic 145 · Dorm 28 · Student housing 23 · Athletics 12 · Arts 7 · Chapel 6.

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Nearby in the marketing ranking

  1. University of Georgia 98
  2. University of Minnesota–Twin Cities 97
  3. Florida State University 96
  4. University of Florida 96

Other strong majors at Wisconsin

How the score works

The score is out of 100 and compares Wisconsin with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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