Marketing at USF
USF graduates about 377 marketing majors a year, 4% of its graduating class. That puts it 86th of 565 schools we score for marketing, a strong program at 78 out of 100. Graduates in the major earn a median $65,000 four years out, below the national figure for the same major (0.92×). Research spending in the field runs about $10 million a year, a rough guide to how many labs and projects undergraduates can join.
Around USF
Where marketing happens
Buildings on campus that fit the field: USF Muma College of Business, Facilities Management.
Named buildings on the campus map: Academic 72 · Dorm 15 · Arts 12 · Athletics 11 · Student housing 7 · Dining 3.
Nearby in the marketing ranking
Other strong majors at USF
- Theater & drama 85 · #50
- Accounting 83 · #71
- Computer science 82 · #97
- Education 81 · #43
- Communications & media 80 · #124
- Business & finance 78 · #124
How the score works
The score is out of 100 and compares USF with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.