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Milwaukee, WI · Marketing

Marketing at UW–Milwaukee

UW–Milwaukee graduates about 278 marketing majors a year, 7% of its graduating class. That puts it 230th of 565 schools we score for marketing, a solid program at 60 out of 100. Graduates in the major earn a median $64,000 four years out, below the national figure for the same major (0.91×).

Graduates a year2787% of the class
Median pay 4 years out$64,0000.91× the same major nationally
Admit rate86%whole school

Around UW–Milwaukee

IMG_6699.jpg
Protest IMG 6699 (5527120571)Photo: Matt Baran · CC BY-SA 2.0 · source
Cindy Smock preaching at the University of Wisconsin-Milwaukee in Spaights Plaza
2025-09-17 Sister Cindy at UW-Milwaukee 1Photo: Rorr404 · CC0 · source
Charlie Kirk and Candace Owens speaking with attendees at the University of Wisc
Charlie Kirk & Candace Owens with attendees (52033439402)Photo: Gage Skidmore from Surprise, AZ, United States of America · CC BY-SA 2.0 · source
Inside of the American Geographical Society Library
2025-09-15 American Geographical Society Library 2Photo: Rorr404 · CC0 · source

Where marketing happens

Buildings on campus that fit the field: Sheldon B. Lubar School of Business.

Named buildings on the campus map: Academic 36 · Arts 4 · Dorm 4 · Athletics 1 · Dining 1.

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Nearby in the marketing ranking

  1. Grove City College 60
  2. Elizabethtown College 60
  3. Boise State University 60
  4. University of Hawaii at Manoa 60
  5. Meredith College 60
  6. Saint Mary's University of Minnesota 60
  7. University of Wyoming 59
  8. Abilene Christian University 59

Other strong majors at UW–Milwaukee

How the score works

The score is out of 100 and compares UW–Milwaukee with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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