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Richardson, TX · Marketing

Marketing at University of Texas–Dallas

University of Texas–Dallas graduates about 162 marketing majors a year, 3% of its graduating class. That puts it 53rd of 565 schools we score for marketing, a standout program at 83 out of 100. Graduates in the major earn a median $74,000 four years out, about the national figure for the same major. Research spending in the field runs about $13 million a year, a rough guide to how many labs and projects undergraduates can join.

Graduates a year1623% of the class
Median pay 4 years out$74,0001.04× the same major nationally
Research in the field$13Ma year, NSF
Admit rate65%whole school
SAT middle 50%1170–1390whole school

Around University of Texas–Dallas

Kobe Bryant memorial, University of Texas, Dallas
KobeMemorialatUTDallasPhoto: Thenabster126 · CC BY-SA 4.0 · source
Eric Moore exhibits
VCVSW 2023 Eric Moore exhibits (53010961649)Photo: Patrick Finnegan from Lafayette, IN, USA · CC BY 2.0 · source
Media Archeology Lab - UT Dallas office
VCVSW 2023 Media Archeology Lab - UT Dallas office (53010960954)Photo: Patrick Finnegan from Lafayette, IN, USA · CC BY 2.0 · source
A picture from Beto O'Rourke campaign rally at UT Dallas, held on October 7, 202
Beto O'Rourke campaign rally at UT Dallas (October 7, 2022) 14Photo: Elli · CC0 · source

Where marketing happens

Buildings on campus that fit the field: Naveen Jindal School of Management.

Named buildings on the campus map: Student housing 64 · Academic 60 · Dorm 7 · Athletics 4 · Dining 3 · Arts 3.

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Nearby in the marketing ranking

  1. Boston College 84
  2. University of Central Florida 84
  3. Elon University 84
  4. Texas Christian University 83
  5. University of Tennessee–Knoxville 83
  6. Lehigh University 83
  7. Washington University in St. Louis 83
  8. University of San Diego 83

Other strong majors at University of Texas–Dallas

How the score works

The score is out of 100 and compares University of Texas–Dallas with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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