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Columbia, SC · Marketing

Marketing at University of South Carolina

University of South Carolina graduates about 351 marketing majors a year, 5% of its graduating class. That puts it 16th of 565 schools we score for marketing, a standout program at 91 out of 100. Graduates in the major earn a median $82,000 four years out, 1.16× what the same major pays nationally. Research spending in the field runs about $10 million a year, a rough guide to how many labs and projects undergraduates can join.

91/100Standout#16 of 565 for marketing →
Graduates a year3515% of the class
Median pay 4 years out$82,0001.16× the same major nationally
Research in the field$10Ma year, NSF
Admit rate60%whole school
SAT middle 50%1200–1360whole school

Around University of South Carolina

Flowers in front of the main research library at the University of South Carolin
Thomas Cooper Library, University of South Carolina, Reflecting Pond in Spring 0Photo: Runner1928 · CC BY-SA 3.0 · source
Attendees at the University of South Carolina tour stop of the "American Comebac
Spring American Comeback Tour 2025 453Photo: Gage Skidmore · CC BY-SA 2.0 · source
University of South Carolina
Melton Memorial Observatory, University of South Carolina, Greene Street, ColumbPhoto: w_lemay · CC BY-SA 2.0 · source
Built in 1909, this Classical Revival-style building was designed by Charles C.
Davis College, University of South Carolina, Greene Street, Columbia, SC - 53397Photo: w_lemay · CC BY-SA 2.0 · source

Where marketing happens

Named buildings on the campus map: Academic 100 · Dorm 62 · Athletics 8 · Student housing 4 · Library 4 · Offices 4.

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Nearby in the marketing ranking

  1. The Ohio State University 92
  2. Virginia Tech 92
  3. Purdue University–Main Campus 92
  4. University of Maryland, College Park 92
  5. University of Miami 91
  6. University of Notre Dame 91
  7. University of Massachusetts–Amherst 91
  8. The Pennsylvania State University–University Park 90

Other strong majors at University of South Carolina

How the score works

The score is out of 100 and compares University of South Carolina with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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