Marketing at University of North Texas
University of North Texas graduates about 246 marketing majors a year, 3% of its graduating class. That puts it 126th of 565 schools we score for marketing, a strong program at 72 out of 100. Graduates in the major earn a median $67,000 four years out, below the national figure for the same major (0.94×). Research spending in the field runs about $15 million a year, a rough guide to how many labs and projects undergraduates can join.
Around University of North Texas




Where marketing happens
Buildings on campus that fit the field: Business Services Warehouse, Risk Management Building (WGHT), Business Leadership Building (BLB).
Named buildings on the campus map: Academic 61 · Dorm 33 · Arts 8 · Dining 4 · Athletics 3 · Chapel 2.
Nearby in the marketing ranking
Other strong majors at University of North Texas
- Music 84 · #66
- Art, music & theater 80 · #121
- History 79 · #125
- Computer science 78 · #141
- Art & design 78 · #123
- English & writing 77 · #134
How the score works
The score is out of 100 and compares University of North Texas with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.
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