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Lawrence, KS · Marketing

Marketing at University of Kansas

University of Kansas graduates about 183 marketing majors a year, 4% of its graduating class. That puts it 83rd of 565 schools we score for marketing, a strong program at 78 out of 100. Graduates in the major earn a median $70,000 four years out, about the national figure for the same major. Research spending in the field runs about $2 million a year, a rough guide to how many labs and projects undergraduates can join.

78/100Strong#83 of 565 for marketing →
Graduates a year1834% of the class
Median pay 4 years out$70,0000.99× the same major nationally
Research in the field$2Ma year, NSF
Admit rate93%whole school
SAT middle 50%1090–1340whole school

Around University of Kansas

Croweburg, KS Community Hall c. 1930
Croweburg, KS Community HallPhoto: Howell · Public domain · source
“Microfiche in use” card for refiling microfiche in Anschutz Library at the Univ
“Microfiche in use” card for refiling microfiche in Anschutz Library at the UnivPhoto: Catboy69 · CC0 · source
Microfilm archives of the LJ World in the Anschutz Library at the University of
Lawrence Journal-World MicrofilmPhoto: Catboy69 · CC0 · source
Wescoe Hall and University of Kansas
Wescoe HallPhoto: Jack Nealy from United States · CC BY-SA 2.0 · source

Where marketing happens

Buildings on campus that fit the field: Bioscience and Technology Business Center.

Named buildings on the campus map: Academic 84 · Dorm 31 · Athletics 18 · Student housing 16 · Arts 6 · Dining 6.

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Nearby in the marketing ranking

  1. Temple University 79
  2. Case Western Reserve University 79
  3. University of Kentucky 79
  4. Lipscomb University 78
  5. Utah State University 78
  6. George Mason University 78
  7. University of South Florida 78
  8. University of Minnesota–Duluth 78

Other strong majors at University of Kansas

How the score works

The score is out of 100 and compares University of Kansas with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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