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Tuscaloosa, AL · Marketing

Marketing at University of Alabama

University of Alabama graduates about 575 marketing majors a year, 8% of its graduating class. That puts it 35th of 565 schools we score for marketing, a standout program at 87 out of 100. Graduates in the major earn a median $77,000 four years out, 1.09× what the same major pays nationally. Research spending in the field runs about $18 million a year, a rough guide to how many labs and projects undergraduates can join.

87/100Standout#35 of 565 for marketing →
Graduates a year5758% of the class
Median pay 4 years out$77,0001.09× the same major nationally
Research in the field$18Ma year, NSF
Admit rate71%whole school
SAT middle 50%1100–1360whole school

Around University of Alabama

A photograph of a snowman at the University of Alabama, taken on January 10th, 2
2025-01-10 - Tuscaloosa, Alabama, USA - Snowman 2Photo: Kai NeSmith · CC BY 4.0 · source
A photograph of the Crimson Promenade, taken at the University of Alabama on Oct
2024-10-22 - Tuscaloosa, AL, USA - Crimson PromenadePhoto: Kai NeSmith · CC BY 4.0 · source
A photograph of Clark Hall, taken at the University of Alabama on October 22nd,
2024-10-22 - Tuscaloosa, AL, USA - Clark HallPhoto: Kai NeSmith · CC BY 4.0 · source
A photograph of Denny Chimes from a snow-covered Quad at the University of Alaba
2025-01-10 - Tuscaloosa, Alabama, USA - Snow Day 2Photo: Kai NeSmith · CC BY 4.0 · source

Where marketing happens

Buildings on campus that fit the field: Angelo Bruno Business Library.

Named buildings on the campus map: Academic 74 · Dorm 66 · Athletics 9 · Student housing 6 · Chapel 6 · Dining 5.

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Nearby in the marketing ranking

  1. Fordham University 88
  2. Miami University–Oxford 87
  3. Auburn University 87
  4. Fairfield University 87
  5. Texas A&M University 87
  6. University of Delaware 86
  7. Loyola Marymount University 86
  8. Michigan State University 86

Other strong majors at University of Alabama

How the score works

The score is out of 100 and compares University of Alabama with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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