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Amherst, MA · Marketing

Marketing at UMass Amherst

UMass Amherst graduates about 184 marketing majors a year, 3% of its graduating class. That puts it 19th of 565 schools we score for marketing, a standout program at 91 out of 100. Graduates in the major earn a median $86,000 four years out, 1.22× what the same major pays nationally. Research spending in the field runs about $2 million a year, a rough guide to how many labs and projects undergraduates can join.

91/100Standout#19 of 565 for marketing →
Graduates a year1843% of the class
Median pay 4 years out$86,0001.22× the same major nationally
Research in the field$2Ma year, NSF
Admit rate60%whole school
SAT middle 50%1330–1480whole school

Around UMass Amherst

Me (Cathy Setzer), Cornel West and a large piece of pizza. I work for APSA, and
Cornel happens to love pizzaPhoto: DCist · CC BY 2.0 · source
Waiting for Bernie
Waiting for Bernie (23506174334)Photo: Steven Brewer from Amherst, United States · CC BY-SA 2.0 · source
Fine Arts Center door
Fine Arts Center door - panoramioPhoto: Jon Platek · CC BY-SA 3.0 · source
Old Chapel steeple
Old Chapel steeple - panoramioPhoto: Jon Platek · CC BY-SA 3.0 · source

Where marketing happens

Buildings on campus that fit the field: Isenberg School of Management.

Named buildings on the campus map: Academic 100 · Dorm 44 · Athletics 9 · Dining 8 · Student housing 6 · Chapel 4.

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Nearby in the marketing ranking

  1. University of Maryland, College Park 92
  2. University of South Carolina 91
  3. University of Miami 91
  4. University of Notre Dame 91
  5. The Pennsylvania State University–University Park 90
  6. George Washington University 90
  7. Clemson University 90
  8. Southern Methodist University 89

Other strong majors at UMass Amherst

How the score works

The score is out of 100 and compares UMass Amherst with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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