Marketing at Texas State
Texas State graduates about 302 marketing majors a year, 4% of its graduating class. That puts it 109th of 565 schools we score for marketing, a strong program at 74 out of 100. Graduates in the major earn a median $72,000 four years out, about the national figure for the same major. Research spending in the field runs about $8 million a year, a rough guide to how many labs and projects undergraduates can join.
Around Texas State
Where marketing happens
Buildings on campus that fit the field: Center for Retention Management.
Named buildings on the campus map: Academic 57 · Dorm 20 · Dining 4 · Chapel 4 · Athletics 4 · Arts 3.
Nearby in the marketing ranking
Other strong majors at Texas State
- Art, music & theater 78 · #143
- Accounting 73 · #153
- Kinesiology & exercise science 72 · #130
- Biology 71 · #240
- English & writing 71 · #209
- Communications & media 71 · #222
How the score works
The score is out of 100 and compares Texas State with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.