Marketing at TCU
TCU graduates about 140 marketing majors a year, 5% of its graduating class. That puts it 52nd of 565 schools we score for marketing, a standout program at 83 out of 100. Graduates in the major earn a median $97,000 four years out, 1.37× what the same major pays nationally. Research spending in the field runs about $2 million a year, a rough guide to how many labs and projects undergraduates can join.
Around TCU
Where marketing happens
Buildings on campus that fit the field: Ranch Management.
Named buildings on the campus map: Dorm 23 · Academic 19 · Athletics 7 · Dining 2 · Arts 2 · Chapel 1.
Nearby in the marketing ranking
Other strong majors at TCU
- English & writing 86 · #67
- Business & finance 86 · #51
- Art & design 86 · #55
- Accounting 85 · #57
- Music 85 · #56
- Art, music & theater 84 · #84
How the score works
The score is out of 100 and compares TCU with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.