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Marketing at SMU

SMU graduates about 84 marketing majors a year, 4% of its graduating class. That puts it 23rd of 565 schools we score for marketing, a standout program at 89 out of 100. Graduates in the major earn a median $89,000 four years out, 1.25× what the same major pays nationally. Research spending in the field runs about $5 million a year, a rough guide to how many labs and projects undergraduates can join.

89/100Standout#23 of 565 for marketing →
Graduates a year844% of the class
Median pay 4 years out$89,0001.25× the same major nationally
Research in the field$5Ma year, NSF
Admit rate48%whole school
SAT middle 50%1360–1470whole school

Around SMU

The Cox School of Business on the campus of Southern Methodist University in Uni
Southern Methodist University July 2016 112 (Cox School of Business)Photo: Michael Barera · CC BY-SA 4.0 · source
The Crain Family Centennial Promenade on the campus of Southern Methodist Univer
Southern Methodist University July 2016 058 (Crain Family Centennial Promenade)Photo: Michael Barera · CC BY-SA 4.0 · source
The Crain Family Centennial Promenade on the campus of Southern Methodist Univer
Southern Methodist University July 2016 057 (Crain Family Centennial Promenade)Photo: Michael Barera · CC BY-SA 4.0 · source
Boaz Commons on the campus of Southern Methodist University in University Park,
Southern Methodist University July 2016 117 (Boaz Commons)Photo: Michael Barera · CC BY-SA 4.0 · source

Where marketing happens

Named buildings on the campus map: Dorm 38 · Academic 26 · Dining 10 · Chapel 4 · Athletics 4 · Arts 3.

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Nearby in the marketing ranking

  1. University of Massachusetts–Amherst 91
  2. The Pennsylvania State University–University Park 90
  3. George Washington University 90
  4. Clemson University 90
  5. Arizona State University 89
  6. University of Arizona 89
  7. Villanova University 89
  8. University of Washington 89

Other strong majors at SMU

How the score works

The score is out of 100 and compares SMU with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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