Marketing at San Diego
San Diego graduates about 104 marketing majors a year, 6% of its graduating class. That puts it 57th of 565 schools we score for marketing, a standout program at 83 out of 100. Graduates in the major earn a median $84,000 four years out, 1.18× what the same major pays nationally. Research spending in the field runs about $1 million a year, a rough guide to how many labs and projects undergraduates can join.
Around San Diego
Where marketing happens
Buildings on campus that fit the field: Knauss School of Business.
Named buildings on the campus map: Academic 17 · Dorm 17 · Athletics 2 · Dining 1 · Chapel 1.
Nearby in the marketing ranking
Other strong majors at San Diego
- Business & finance 87 · #36
- Accounting 86 · #49
- Communications & media 83 · #83
- Finance 82 · #60
- Languages 81 · #115
- Economics 80 · #116
How the score works
The score is out of 100 and compares San Diego with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.