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Athens, OH · Marketing

Marketing at Ohio University

Ohio University graduates about 223 marketing majors a year, 4% of its graduating class. That puts it 64th of 565 schools we score for marketing, a standout program at 81 out of 100. Graduates in the major earn a median $79,000 four years out, 1.11× what the same major pays nationally. Research spending in the field runs about $3 million a year, a rough guide to how many labs and projects undergraduates can join.

Graduates a year2234% of the class
Median pay 4 years out$79,0001.11× the same major nationally
Research in the field$3Ma year, NSF
Admit rate85%whole school
SAT middle 50%1100–1280whole school

Around Ohio University

Hygrocybe caespitosa
Hygrocybe caespitosa 13079707Photo: mycowalt · CC BY-SA 4.0 · source
jsc2024e067093 (1/19/2024) --- Ohio University’s Mission 18 Team (Michael Lane,
Preflight Imagery for Nanoracks-NCESSE-Surveyor-SSEP (jsc2024e067093)Photo: NASA Johnson Space Center / Ohio University · Public domain · source
Location: Athens, Ohio,USAEvent type: Regular lifeDate or year: 2019
Cold and emptiness 2Photo: Mouree013 · CC BY-SA 4.0 · source
Alden Library Park Place entrance
Alden Library Park Place entrancePhoto: Gkuriger · CC BY-SA 4.0 · source

Where marketing happens

Buildings on campus that fit the field: Facilities Management Shops, Business Annex.

Named buildings on the campus map: Academic 63 · Dorm 27 · Student housing 11 · Athletics 10 · Arts 3 · Chapel 2.

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Nearby in the marketing ranking

  1. Creighton University 82
  2. Loyola University Chicago 82
  3. University of Cincinnati 82
  4. Marquette University 82
  5. Texas Tech University 81
  6. Rutgers University–Newark 81
  7. Saint Joseph's University 81
  8. University of Nebraska – Lincoln 81

Other strong majors at Ohio University

How the score works

The score is out of 100 and compares Ohio University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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