Marketing at Minnesota
Minnesota graduates about 224 marketing majors a year, 3% of its graduating class. That puts it 3rd of 565 schools we score for marketing, a standout program at 97 out of 100. Graduates in the major earn a median $86,000 four years out, 1.22× what the same major pays nationally. Research spending in the field runs about $22 million a year, a rough guide to how many labs and projects undergraduates can join.
Around Minnesota




Where marketing happens
Buildings on campus that fit the field: Thompson Center for Environmental Management.
Named buildings on the campus map: Academic 73 · Athletics 10 · Fraternity or sorority house 9 · Dorm 5 · Student housing 5 · Chapel 3.
Nearby in the marketing ranking
Other strong majors at Minnesota
- Accounting 94 · #10
- Finance 93 · #10
- Computer science 91 · #41
- Biology 91 · #24
- Math & statistics 91 · #41
- Art, music & theater 90 · #34
How the score works
The score is out of 100 and compares Minnesota with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.