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Bethlehem, PA · Marketing

Marketing at Lehigh

Lehigh graduates about 56 marketing majors a year, 4% of its graduating class. That puts it 55th of 565 schools we score for marketing, a standout program at 83 out of 100. Graduates in the major earn a median $98,000 four years out, 1.39× what the same major pays nationally.

Graduates a year564% of the class
Median pay 4 years out$98,0001.39× the same major nationally
Research in the field$176Ka year, NSF
Admit rate29%whole school
SAT middle 50%1380–1480whole school

Around Lehigh

Lehigh University Williams Hall (1904)
Lehigh University Williams HallPhoto: Kenneth C. Zirkel · CC BY-SA 4.0 · source
Bethlehem, PA, USA
Bethlehem, PA, USA - panoramio (4)Photo: Doug Olson · CC BY-SA 3.0 · source
Bethlehem, PA, USA
Bethlehem, PA, USA - panoramio (2)Photo: Doug Olson · CC BY-SA 3.0 · source
Coppe Hall, Home of Lehigh Universtiy's Newspaper, the Brown and White, and the
Coppee HallPhoto: Scu ba · CC BY-SA 4.0 · source

Where marketing happens

Buildings on campus that fit the field: Business Innovation Building, Rauch Business Center.

Named buildings on the campus map: Academic 13 · Dorm 7 · Library 2 · Chapel 1 · Athletics 1 · Offices 1.

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Nearby in the marketing ranking

  1. Elon University 84
  2. Texas Christian University 83
  3. The University of Texas–Dallas 83
  4. University of Tennessee–Knoxville 83
  5. Washington University in St. Louis 83
  6. University of San Diego 83
  7. University of Pittsburgh 82
  8. University of Dayton 82

Other strong majors at Lehigh

How the score works

The score is out of 100 and compares Lehigh with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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