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Kent, OH · Marketing

Marketing at Kent State University

Kent State University graduates about 166 marketing majors a year, 3% of its graduating class. That puts it 188th of 565 schools we score for marketing, a solid program at 63 out of 100. Graduates in the major earn a median $63,000 four years out, below the national figure for the same major (0.90×). Research spending in the field runs about $5 million a year, a rough guide to how many labs and projects undergraduates can join.

63/100Solid#188 of 565 for marketing →
Graduates a year1663% of the class
Median pay 4 years out$63,0000.90× the same major nationally
Research in the field$5Ma year, NSF
Admit rate86%whole school
SAT middle 50%990–1220whole school

Where marketing happens

Buildings on campus that fit the field: Business Administration Building, University Facilities Management.

Named buildings on the campus map: Academic 77 · Dorm 43 · Athletics 7 · Arts 3 · Library 3 · Dining 2.

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Nearby in the marketing ranking

  1. University of Toledo 63
  2. Old Dominion University 63
  3. Belmont University 63
  4. Assumption University 63
  5. University of Memphis 63
  6. Mississippi State University 62
  7. University of Alaska Anchorage 62
  8. DeSales University 62

Other strong majors at Kent State University

How the score works

The score is out of 100 and compares Kent State University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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