Marketing at Kennesaw State
Kennesaw State graduates about 226 marketing majors a year, 4% of its graduating class. That puts it 103rd of 565 schools we score for marketing, a strong program at 75 out of 100. Graduates in the major earn a median $72,000 four years out, about the national figure for the same major. Research spending in the field runs about $6 million a year, a rough guide to how many labs and projects undergraduates can join.
Where marketing happens
Buildings on campus that fit the field: Joel A. Katz Music and Entertainment Business Program, Department of Event and Venue Management, School of Conflict Management.
Named buildings on the campus map: Dorm 33 · Academic 28 · Arts 5 · Athletics 3 · Chapel 1 · Dining 1.
Nearby in the marketing ranking
Other strong majors at Kennesaw State
- Art, music & theater 79 · #136
- Communications & media 76 · #168
- Business & finance 75 · #156
- Accounting 74 · #142
- Art & design 74 · #165
- Education 73 · #134
How the score works
The score is out of 100 and compares Kennesaw State with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.
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