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Harrisonburg, VA · Marketing

Marketing at James Madison University

James Madison University graduates about 180 marketing majors a year, 4% of its graduating class. That puts it 46th of 565 schools we score for marketing, a standout program at 85 out of 100. Graduates in the major earn a median $90,000 four years out, 1.27× what the same major pays nationally. Research spending in the field runs about $2 million a year, a rough guide to how many labs and projects undergraduates can join.

85/100Standout#46 of 565 for marketing →
Graduates a year1804% of the class
Median pay 4 years out$90,0001.27× the same major nationally
Research in the field$2Ma year, NSF
Admit rate72%whole school
SAT middle 50%1140–1320whole school

Around James Madison University

Two students tricycling up the hill towards ISAT.
Bus stop at Hanson HallPhoto: Wiki khalifa · CC BY-SA 4.0 · source
500px provided description: Sony a5100 ISO: 1600 Aperture: f/4.0 Shutter: 1/160
Morning On Campus (236778503)Photo: Christina Telep · CC BY 3.0 · source
JMU versus Central Connecticut 9/10/11
JMUvCentralConnPhoto: Guinnessguy · CC BY-SA 3.0 · source
Construction of the new JMU Bookstore, replacing an earlier facility in Warren H
Construction of JMU Bookstore (50935785298)Photo: Ben Schumin from Montgomery Village, Maryland, USA · CC BY-SA 2.0 · source

Where marketing happens

Named buildings on the campus map: Academic 66 · Dorm 29 · Athletics 5 · Arts 3 · Dining 3 · Library 2.

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Nearby in the marketing ranking

  1. University of Utah 85
  2. Binghamton University–SUNY 85
  3. Bentley University 85
  4. University of Connecticut 85
  5. Rutgers University–New Brunswick 84
  6. University of San Francisco 84
  7. Boston College 84
  8. University of Central Florida 84

Other strong majors at James Madison University

How the score works

The score is out of 100 and compares James Madison University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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