Marketing at Iowa
Iowa graduates about 268 marketing majors a year, 5% of its graduating class. That puts it 30th of 565 schools we score for marketing, a standout program at 88 out of 100. Graduates in the major earn a median $82,000 four years out, 1.16× what the same major pays nationally. Research spending in the field runs about $9 million a year, a rough guide to how many labs and projects undergraduates can join.
Where marketing happens
Named buildings on the campus map: Academic 64 · Athletics 12 · Student housing 10 · Dorm 5 · Arts 2 · Offices 1.
Nearby in the marketing ranking
Other strong majors at Iowa
- Kinesiology & exercise science 89 · #26
- Accounting 87 · #45
- Math & statistics 86 · #74
- Business & finance 85 · #60
- Political science & IR 83 · #105
- Health & pre-med fields 83 · #70
How the score works
The score is out of 100 and compares Iowa with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.