Get my odds
Normal, IL · Marketing

Marketing at Illinois State University

Illinois State University graduates about 250 marketing majors a year, 6% of its graduating class. That puts it 118th of 565 schools we score for marketing, a strong program at 73 out of 100. Graduates in the major earn a median $78,000 four years out, 1.10× what the same major pays nationally.

73/100Strong#118 of 565 for marketing →
Graduates a year2506% of the class
Median pay 4 years out$78,0001.10× the same major nationally
Admit rate88%whole school
SAT middle 50%1010–1210whole school

Around Illinois State University

Normal Fire Department Station 2 at 604 N. Adelaide St., Normal IL (Mike Matejka
Normal Fire Tower Co 2Photo: Mike Matejka photo · CC BY-SA 3.0 · source
yup.. he got boo'd
Govornor Rauner (21741991758)Photo: H. Michael Miley from Schaumburg, USA · CC BY-SA 2.0 · source
IMG_1044
Ralph Nader IMG 1044 (2421190687)Photo: soundfromwayout · CC BY 2.0 · source
Attendees at the Illinois State University tour stop of the "American Comeback T
Spring American Comeback Tour 2025 438Photo: Gage Skidmore · CC BY-SA 2.0 · source

Where marketing happens

Buildings on campus that fit the field: State Farm Hall of Business.

Named buildings on the campus map: Academic 50 · Student housing 8 · Dorm 8 · Athletics 6 · Chapel 5 · Arts 3.

Open the full-screen campus map →

Nearby in the marketing ranking

  1. University of Tulsa 74
  2. Providence College 73
  3. Long Island University 73
  4. Duquesne University 73
  5. College of Charleston 73
  6. Virginia Commonwealth University 73
  7. Emerson College 72
  8. Florida International University 72

Other strong majors at Illinois State University

How the score works

The score is out of 100 and compares Illinois State University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

See your odds at Illinois State University Everything about Illinois State University