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Chestnut Hill, MA · Marketing

Marketing at Boston College

Boston College graduates about 103 marketing majors a year, 3% of its graduating class. That puts it 49th of 565 schools we score for marketing, a standout program at 84 out of 100. Graduates in the major earn a median $106,000 four years out, 1.50× what the same major pays nationally.

84/100Standout#49 of 565 for marketing →
Graduates a year1033% of the class
Median pay 4 years out$106,0001.50× the same major nationally
Admit rate16%whole school
SAT middle 50%1460–1520whole school

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Nearby in the marketing ranking

  1. University of Connecticut 85
  2. James Madison University 85
  3. Rutgers University–New Brunswick 84
  4. University of San Francisco 84
  5. University of Central Florida 84
  6. Elon University 84
  7. Texas Christian University 83
  8. The University of Texas–Dallas 83

Other strong majors at Boston College

How the score works

The score is out of 100 and compares Boston College with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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