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Waco, TX · Marketing

Marketing at Baylor

Baylor graduates about 220 marketing majors a year, 6% of its graduating class. That puts it 28th of 565 schools we score for marketing, a standout program at 88 out of 100. Graduates in the major earn a median $78,000 four years out, 1.11× what the same major pays nationally. Research spending in the field runs about $10 million a year, a rough guide to how many labs and projects undergraduates can join.

88/100Standout#28 of 565 for marketing →
Graduates a year2206% of the class
Median pay 4 years out$78,0001.11× the same major nationally
Research in the field$10Ma year, NSF
Admit rate52%whole school
SAT middle 50%1190–1370whole school

Around Baylor

The Simpson Athletics and Academic Center on the campus of Baylor University in
Baylor University June 2016 52 (Simpson Athletics and Academic Center)Photo: Michael Barera · CC BY-SA 4.0 · source
The Simpson Athletics and Academic Center on the campus of Baylor University in
Baylor University June 2016 53 (Simpson Athletics and Academic Center)Photo: Michael Barera · CC BY-SA 4.0 · source
The Mayborn Museum Complex on the campus of Baylor University in Waco, Texas (Un
Baylor University June 2016 54 (Mayborn Museum Complex)Photo: Michael Barera · CC BY-SA 4.0 · source
The Hooper-Schaefer Fine Arts Center on the campus of Baylor University in Waco,
Baylor University June 2016 75 (Hooper-Schaefer Fine Arts Center)Photo: Michael Barera · CC BY-SA 4.0 · source

Where marketing happens

Buildings on campus that fit the field: Paul L. Foster Campus for Business and Innovation.

Named buildings on the campus map: Academic 29 · Dorm 15 · Athletics 13 · Student housing 9 · Library 6 · Arts 3.

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Nearby in the marketing ranking

  1. Arizona State University 89
  2. University of Arizona 89
  3. Villanova University 89
  4. University of Washington 89
  5. Tulane University of Louisiana 88
  6. University of Iowa 88
  7. Fordham University 88
  8. Miami University–Oxford 87

Other strong majors at Baylor

How the score works

The score is out of 100 and compares Baylor with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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