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Tempe, AZ · Marketing

Marketing at Arizona State University

Arizona State University graduates about 382 marketing majors a year, 3% of its graduating class. That puts it 24th of 565 schools we score for marketing, a standout program at 89 out of 100. Graduates in the major earn a median $75,000 four years out, 1.06× what the same major pays nationally. Research spending in the field runs about $53 million a year, a rough guide to how many labs and projects undergraduates can join.

Graduates a year3823% of the class
Median pay 4 years out$75,0001.06× the same major nationally
Research in the field$53Ma year, NSF
Admit rate88%whole school

Around Arizona State University

Howard Schultz, the former CEO of Starbucks, speaking with attendees at an event
Howard Schultz (46020862425)Photo: Gage Skidmore from Peoria, AZ, United States of America · CC BY-SA 2.0 · source
Arizona State University Campus, Tempe, Arizona
Arizona State University Campus, Tempe, Arizona - panoramio (124)Photo: davidpinter · CC BY 3.0 · source
Arizona State University Campus, Tempe, Arizona
Arizona State University Campus, Tempe, Arizona - panoramio (70)Photo: davidpinter · CC BY 3.0 · source
Arizona State University Campus, Tempe, Arizona
Arizona State University Campus, Tempe, Arizona - panoramio (123)Photo: davidpinter · CC BY 3.0 · source

Where marketing happens

Buildings on campus that fit the field: Business Administration, Business Administration C Wing.

Named buildings on the campus map: Academic 90 · Dorm 53 · Athletics 9 · Dining 7 · Arts 4 · Library 4.

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Nearby in the marketing ranking

  1. The Pennsylvania State University–University Park 90
  2. George Washington University 90
  3. Clemson University 90
  4. Southern Methodist University 89
  5. University of Arizona 89
  6. Villanova University 89
  7. University of Washington 89
  8. Baylor University 88

Other strong majors at Arizona State University

How the score works

The score is out of 100 and compares Arizona State University with every school we score in marketing. It weighs what graduates earn four years out against the same major nationally (25%), research spending in the field (20%, NSF), how many undergraduate courses the department lists (20%), the student body's test scores (20%) and the size of the program (15%, capped so size alone can't win). 80+ is a standout program, 65+ strong, 45+ solid. Sources: US Department of Education (College Scorecard, IPEDS), NSF HERD, each school's current course catalog, OpenStreetMap and Wikimedia Commons.

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